Our mission is to directly connect consumers to local florists without a middleman
and to provide a 100% satisfaction guarantee on all orders. Today when the average
consumer places an order to have flowers delivered the order passes through a broker
like FTD, 1800Flowers, or Teleflora. This consumer to broker to local florist system
has proven to be problematic in that the broker takes an enormous percentage of
the sale price of the order and often the resulting delivered order is not what
the consumer wanted in the first place. Local florists have been complaining for
years that the broker takes so much of the sales price in fees that very little
is left for the local florist to properly fill the order. By directly connecting
the consumer with the local florist we hope to put an end to this relationship with
the broker and essentially remove the middleman. It is our belief that by connecting
the consumer direct to the local florist will not only put more of the sales price
into the florists pocket but that this will in fact allow the florist to better
fill the order with a quality product in a more timely fashion as well as to better
insure that the product delivered is in fact the product that the consumer requested.